How search engines see your store
A crawler requests your page, reads the HTML it receives, follows the links it finds and decides what the page is about. Anything that only appears after complex JavaScript is a risk. Anything reachable only by a click handler may never be found at all.
Page titles and descriptions
Every page needs its own title and description. The title should read like a useful search result, not a slogan. Descriptions do not rank you directly, but they decide whether anyone clicks.
URL structure
Short, readable, lower case, hyphenated, and stable. Changing a URL costs you the history attached to it unless you redirect properly.
Product and category content
A category page with nothing but a grid of images has nothing to rank. Write a genuine introduction explaining what the category covers and who it suits.
Internal links
Link related products and articles to each other with real anchor links. This is how discovery and authority flow through a site.
Content that earns traffic
Answer the questions your buyers ask before they buy. Those questions are your article list.
Technical basics
One H1 per page, a canonical URL, a working sitemap, a sensible robots file, fast image loading and stable layout. Get these right once and stop thinking about them.