The community-powered e-commerce platform

Build your store. Sell online. Grow with people who get it.

Everything you need to launch and run an online business — plus a community of independent merchants building alongside you. Plans start at $29 a month, with 20% off yearly.

  • Plans from $29/month
  • Cancel anytime
  • Community included
Small business owner packing customer orders at her studio workbench

Two ways to launch

How do you want to launch?

Build it yourself on our platform, or have our team build the whole store for you.

Build It Yourself

From $29/month

Build your own online store using our platform, themes, tools, support and entrepreneur community.

  • Store builder, themes and domains
  • Products, orders, payments and shipping
  • Community, Academy and support included

Have Us Build Everything

From $995 one-time

Tell us what you want to sell and our team will design, configure and prepare your complete store for launch.

  • Design, build and configuration by our team
  • Products, payments, shipping, SEO and apps
  • One-time build fee, platform plan billed separately

Build · Sell · Grow · Connect

A platform organised around running a business

Not a pile of features — four things you actually do, every week.

Build

  • Store builder
  • Themes that sell
  • Your own domain
  • Products and collections

Sell

  • Payments and payouts
  • Orders and refunds
  • Shipping rates
  • Customer records

Grow

  • Marketing and discounts
  • SEO by default
  • Plain-English analytics
  • Growth Exchange

Connect

  • Merchant community
  • Academy lessons
  • Official support
  • Marketplace discovery

How it works

Live in four steps, not four weekends

  1. 01

    Choose your plan

    Pick the plan that fits, then create your account.

  2. 02

    Answer five questions

    Industry, name, address, design, market.

  3. 03

    Your store is built

    A real storefront, ready to edit, in minutes.

  4. 04

    Add products and launch

    Publish when it looks like your business.

Inside the platform

What you actually work in every day

Product illustrations of the merchant dashboard and multi-store admin.

Merchant dashboard showing revenue over the week, order counts, recent orders and top products

Your store dashboard

Revenue, orders, visitors and conversion in one view — with the recent orders queue and best sellers right beside them.

Admin console listing stores with ready, provisioning and suspended statuses alongside plan and usage panels

Multi-store admin

Every store you run, its build status, its plan and your usage against it — without logging into separate accounts.

Capabilities

Everything the store needs, in one place

No plugin archaeology, no ten separate subscriptions to keep alive.

Themes

Industry designs, mobile-ready.

Products

Variants, stock and collections.

Orders

One queue from payment to parcel.

Shipping

Rates by weight, price or place.

Domains

Bring your own when you're ready.

Marketing

Discounts, campaigns, email capture.

SEO

Clean structure and metadata.

Customers

History and segments you can use.

Academy

Lessons that follow your build.

Partnerships

Grow with other merchants.

Multi-store

Run more than one brand without running more than one life

Most platforms make you buy a second account for a second idea. We don't.

  • One login for every brand you run
  • Switch stores without switching accounts
  • Separate products, orders and customers
  • Three stores on Multi-Store, ten on Business
Compare plans

Store 1

Coastal Ceramics

Own products, orders, customers

Store 2

Northline Apparel

Own products, orders, customers

Store 3

Field Studio Digital

Own products, orders, customers

Community

The difference between building alone and building with people

Every plan includes access to merchants solving the same problems you are — store feedback, pricing sanity checks, courier comparisons and marketing critique, in public where the answers stay findable.

Ask anything

Shipping, suppliers, refunds, pricing — questions answered by owners who solved them recently.

Store feedback

Post your storefront and get honest critique on design, product pages and checkout.

Academy included

Free foundation courses on launching, selling, SEO and email, plus paid masterclasses.

Partnerships

Find merchants to cross-promote, collaborate or share fulfilment with.

Pricing

Simple monthly plans, in your currency

Save 20% when you pay yearly. Change or cancel whenever you like.

Starter

Launch your first online business.

$29/month

Billed monthly. Cancel any time.

1 store

Start Building
  • Online store
  • Products
  • Orders
  • Customers
  • Secure checkout
  • Store themes
  • Custom domain
  • Standard hosting
  • SSL included
  • Basic analytics
  • Basic SEO tools
  • Community access
  • Academy access
  • Standard support
  • Marketplace eligibility
Most popular

Multi-Store

Run up to three brands at once.

$59/month

Billed monthly. Cancel any time.

Up to 3 stores

Start Growing
  • Everything in Starter
  • Up to 3 stores
  • Enhanced hosting
  • More premium themes
  • More apps
  • Enhanced analytics
  • Enhanced SEO
  • Growth Exchange
  • Priority support
  • Additional staff access
  • Multi-store dashboard

Business

A portfolio of stores under one account.

$99/month

Billed monthly. Cancel any time.

Up to 10 stores

Build Your Portfolio
  • Everything in Multi-Store
  • Up to 10 stores
  • Premium hosting allocation
  • Larger premium app allowance
  • Advanced analytics
  • Advanced SEO
  • More staff accounts
  • Higher AI allowance (when released)
  • Priority marketplace opportunities
  • Priority support
  • Advanced growth tools

Reviews

What running a store here sounds like

Sample reviews shown while we collect verified customer feedback — written to reflect the real questions merchants ask us.

Build It Yourself
I'd been quoted four figures for a shop that would have taken six weeks. I answered five questions on a Sunday night and had a real storefront to edit by Monday morning.
HRHannah ReidCeramics studio owner · Bristol, UK
Build It Yourself
The thing that sold me was multi-store. I run a coffee brand and a separate wholesale site, and switching between them is one click instead of two logins and two invoices.
MBMarcus BellTwo-brand operator · Leeds, UK
Build It Yourself
I asked the community how other people were pricing shipping to Ireland and had three worked examples the same afternoon. That's worth the subscription on its own.
ADAoife DonnellyCandle maker · Galway, IE
Done For You
We went Done For You because none of us wanted to be the person learning a store builder at 11pm. They built it, we approved it, we started selling.
PRPriya RamanFounder, homeware label · Manchester, UK
Build It Yourself
The store feedback thread was brutal in the best way. Two people spotted that my product pages hid the delivery cost until checkout. Fixed it, and abandoned carts dropped.
OBOwen BlakeOutdoor gear seller · Cardiff, UK
Build It Yourself
I came from a plugin-stacked setup that broke every time something updated. Having payments, shipping and SEO in one place has given me my weekends back.
SLSteffi LangPrint shop owner · Berlin, DE
Build It Yourself
The Academy courses are pitched at people running a business, not people learning software. The margin lesson changed how I price every single product.
DODaniel OkoroSkincare brand founder · London, UK
Build It Yourself
Onboarding took me longer than it should have because I kept second-guessing my store name. The build itself was minutes.
RKRuth KavanaghStationery seller · Dublin, IE
Done For You
Our Done For You package included the product import. Handing over a messy spreadsheet and getting back a clean catalogue was the single best money we spent this year.
TWTom WhitfieldHardware wholesaler · Sheffield, UK
Build It Yourself
I'm not technical. I understood every screen. Nothing asked me to install anything or paste code somewhere frightening.
MLMarie LefèvreBakery owner · Lyon, FR
Build It Yourself
The analytics are written in plain English. It tells me what happened and what to do about it, instead of giving me nine charts and a shrug.
JMJack MensahStreetwear seller · Birmingham, UK
Build It Yourself
I found a fulfilment partner through the community before I'd even launched. That connection alone saved me a month of cold emails.
ERElena RossiAccessories brand · Milan, IT
Build It Yourself
Support answered on the same day and actually read what I wrote. That is depressingly rare.
SFSam FletcherVinyl record shop · Glasgow, UK
Build It Yourself
We started on Starter, moved to Multi-Store when we launched the second brand, and the upgrade was one screen. No migration, no rebuild.
NHNadia HaddadMulti-brand retailer · Amsterdam, NL
Done For You
The Done For You team pushed back on two of my ideas and they were right both times. I wanted a builder; I got people who'd sold things before.
GPGareth PriceGarden supplies · Swansea, UK
Build It Yourself
Search traffic was the surprise. The structure and metadata were sane out of the box, so I wasn't fixing SEO six months later.
ISIngrid SolbergKnitwear label · Oslo, NO
Build It Yourself
Being able to post a half-finished storefront and ask 'would you buy from this?' is the part I didn't know I needed.
CAChloe AdeyemiJewellery maker · Nottingham, UK
Done For You
Handover was thorough. Video walkthrough, written notes, and someone on the end of an email for the first fortnight while I found my feet.
RNRobert NowakFurniture restorer · Kraków, PL

Illustrative sample reviews. Verified merchant reviews will replace these as the platform opens up.

Done For You

Want us to build the whole thing?

From design and products to payments, SEO and launch — our team can build your store for you.

From $995 — one-time build fee. Your platform plan is billed separately.

Your business doesn't have to be built alone.

Build your store, join the community and start creating your next opportunity.