Community E-commerce
US$99
Intermediate
Growth

SEO for Independent Stores

Get found without paying for every visitor

Search is the only channel that keeps working after you stop paying for it.

This course covers store structure, keyword research for small catalogues, category and product page optimisation, internal linking, and the content programme that supports them — with measurement so you know what is actually working.

  • 3h 40m
  • 6 lessons
  • 4 modules

Outcomes

What you'll be able to do afterwards

  • Research keywords a small store can realistically win
  • Structure categories and products for search
  • Write category and product copy that ranks
  • Track progress without vanity metrics

Curriculum

Every module and lesson in this course

Free preview lessons are marked — you can watch those before deciding.

01 How search sees a store

1 lesson

Crawling, indexing and structure.

  • Crawling and indexing basics

    What search engines need from your store.

    14 min

02 Keywords for small catalogues

1 lesson

Finding winnable terms.

  • Finding winnable keywords

    Realistic targets for a new store.

    18 min

03 On-page work

2 lessons

Categories, products and internal links.

  • Category page optimisation

    The highest value pages in most stores.

    20 min

  • Product page optimisation

    Titles, metadata and structured data.

    18 min

04 Content and measurement

2 lessons

Publishing and proving results.

  • A content plan you can keep

    Publishing at a pace that survives.

    16 min

  • Measuring what matters

    Rankings, clicks and revenue.

    15 min

Keep going

Other courses in the Academy

Free

Launch Your First Store

The complete first-store walkthrough: plan choice, store creation, essential pages, payments and your pre-launch checks.

Free

Product Pages That Sell

Turn flat listings into pages that answer objections, build trust and convert browsers into buyers.

Your business doesn't have to be built alone.

Build your store, join the community and start creating your next opportunity.

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