Free
Beginner
Foundations

Launch Your First Store

From empty account to a storefront customers can buy from

This course takes you from a brand new account to a live storefront that can take a real payment.

You will set up your store, add your first products, write the pages every shop needs, connect payments and shipping, then run the pre-launch checklist we use internally before any store goes public.

  • 2h 25m
  • 10 lessons
  • 4 modules

Outcomes

What you'll be able to do afterwards

  • Create and configure a store end to end
  • Publish products, collections and core pages
  • Take a live test payment safely
  • Run a pre-launch quality check

Curriculum

Every module and lesson in this course

Free preview lessons are marked — you can watch those before deciding.

01 Getting set up

3 lessons

Plans, accounts and creating your store.

  • Choosing the right plan

    Matching plan to how many stores you plan to run.

    8 min
  • Creating your store

    Name, address, currency and design in one pass.

    14 min
  • Store settings that matter

    The handful of settings worth changing on day one.

    11 min

02 Products and pages

3 lessons

Your catalogue and the pages every shop needs.

  • Adding your first product

    Images, options, stock and pricing.

    16 min
  • Collections and navigation

    Helping people find things quickly.

    12 min
  • The pages every shop needs

    About, contact, delivery, returns and policies.

    13 min

03 Payments and shipping

2 lessons

Taking money and getting parcels out.

  • Connecting payments

    Getting paid and understanding payouts.

    15 min
  • Your first shipping rates

    Simple rates that will not lose money.

    12 min

04 Launch checks

2 lessons

The checklist before you go public.

  • Test order walkthrough

    Buying from your own store end to end.

    14 min
  • Pre-launch checklist

    Twenty checks before you tell anyone.

    10 min

Keep going

Other courses in the Academy

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Turn flat listings into pages that answer objections, build trust and convert browsers into buyers.

US$99

SEO for Independent Stores

Practical store SEO: structure, category and product pages, content that earns traffic and measurement that matters.

Your business doesn't have to be built alone.

Build your store, join the community and start creating your next opportunity.