The five parameters
Source is where the click came from (google, newsletter). Medium is the channel type (cpc, email, social). Campaign names the promotion. Term is for paid keywords, content for distinguishing two links in the same message.
UTM campaign URL builder
Fill in the campaign fields and copy a correctly encoded URL. Consistent lowercase naming is what keeps your analytics readable six months from now.
Your tracking URL
https://yourstore.com/collections/new-in?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch
Understand it
How to use the UTM Builder
Naming conventions
Stick to lowercase and hyphens. Analytics tools treat Email and email as two different mediums, which quietly splits your reporting.
FAQ
Frequently asked questions
- Do UTM tags hurt SEO?
- Not for campaign traffic. Avoid using them on internal links, and keep canonical tags clean so tagged URLs don't get indexed separately.
- Are my links stored?
- Public use builds links in your browser only. Signed-in merchants can save campaign links to a store.
Related tools
Go deeper
Want this handled across your whole catalogue?
Merchants on Community E-commerce get store-wide scanning, a Growth Score and prioritised fixes inside the dashboard.