Why structured data matters
Structured data tells search engines what a page is about in a machine-readable form. For stores that usually means Product, Offer, Organization and BreadcrumbList.
Structured data (schema) checker
We fetch the page, read every JSON-LD block and report the types found plus any recommended properties that are missing. We never invent validation results.
Understand it
How to use the Schema Checker
What we can and can't tell you
We report the JSON-LD we can parse from the served HTML. Schema injected later by JavaScript, or delivered as microdata/RDFa, may not be visible to this check.
FAQ
Frequently asked questions
- Which schema types matter for e-commerce?
- Product and Offer on product pages, BreadcrumbList on anything nested, Organization sitewide, and Article on blog or guide content.
- Does rich-result eligibility follow automatically?
- No. Valid markup makes a page eligible; Google still chooses whether to show a rich result.
Related tools
Go deeper
Want this handled across your whole catalogue?
Merchants on Community E-commerce get store-wide scanning, a Growth Score and prioritised fixes inside the dashboard.